Where to use it: About page, brand origin story, course intros, sales page narrative.

Why: It defines your role—you’re not the hero; your students are. You’re the transformation catalyst.

The Alchemist (The Soul Purpose Narrative)

• Transformation is your gift. You help people transmute pain, chaos, and confusion into purpose, clarity, and freedom.

• Your role: A catalyst, a guide, a refiner—not the hero, but the one who helps others become the hero of their own story.

• Emotional tone: Empowering, mystical, grounded in real change.